As Chief Product Officer at Typeform, I lead the end-to-end product strategy, monetization, and operational scale of the business—owning not just what we build, but how we grow through product innovation, self-serve expansion, and AI-driven experiences.

I focus on deepening the value of our core product experiences while defining new categories that expand Typeform’s future. This means optimizing our self-serve motion, driving pricing & packaging strategy, and ensuring our research & product operations functions are built for scale.

My Scope of Ownership:

✅ Product Strategy & Category Expansion – I lead the long-term evolution of Typeform’s product offerings, ensuring we continuously innovate, expand, and stay at the forefront of AI-driven customer engagement.

✅ Monetization, Pricing & Growth – I own our product monetization strategy, including pricing, packaging, onboarding, and self-serve conversion, ensuring we maximize expansion across SMB and mid-market segments.

✅ Operational Scale & Execution – I have built a world-class research & product operations function, transforming how we develop, validate, and launch products through better processes, systems, and alignment across teams.

How I Drive Impact:

🔹 I scale product-led businesses, not just products. I ensure that the way we develop, monetize, and operate aligns with sustainable company growth.

🔹 I bridge strategy & execution. I don’t just define where we’re going—I ensure we have the people, processes, and systems to get there.

🔹 I drive high-velocity decision-making. Whether it’s activating AI to automate insights, refining how we price & package, or improving how we move from idea to product, I ensure we move with precision and speed.

🚀 Typeform is evolving, and I’m here to build what’s next. Let’s connect if you’re interested in scaling PLG, SaaS monetization, AI-powered products, or building high-impact teams.